Two things for you to do right now to grow your personal brand on LinkedIn

Two things for you to do right now easily to grow your personal brand on LinkedIn
1. Show up 🌻(engage, post, share your story good or bad, record video, etc.) 2. Stand out🙋‍♀️🙋‍♂️ (share your niche, be the real you, offer value proposition, prove your skills, show your knowledge/personality/opinion, etc.). Focus on those two large buckets and you’ll start seeing higher engagement/ increased metrics. In time, you’ll notice your exposure widen and network deepen. P.s. I used @apple @clips app to make this video. P.p.s If you’re an creator in OC or LA, drop me a PM. Love to connect. #videomarketing #linkedincreators #linkedlnmarketing #contentmarketer #youtubers #contentcreators #influencermarketing #contentmarketing #creator

How to generate your SCAN CODE for Linkedin vs. Facebook

How-To add 📥new connections📥 quickly on hashtagLinkedin vs. hashtagFacebook :

hashtag#5minKaizenRuth hashtag#5分鐘改善小如 👈 click here for more vids 🍓 I was fumbling around yesterday adding 10 new connections on LinkedIn and Facebook. And I just realized the SCAN CODE for Facebook is NOT on the Facebook main app. It’s on the Facebook MESSENGER app! I just realized this yesterday...So if you want to look LinkedIn savvy, check out this 30 second video

Ask: What is web analytics vs. marketing analytics?

Ask: What is web analytics vs. marketing analytics?

In marketing, we have the concept of a purchase/sales/click funnel. There are different stages within the funnel that describe customer interactions. A basic purchase funnel includes the following steps:

- Acquisition involves building awareness and acquiring user interest (Facebook Ads, Google Adwords) - Behavior is when users engage with your business (measuring activities on your website) - Conversion is when a user becomes a customer and transacts with your business (sales, download, etc) The current job market: Marketing analytics tend to focus on Acquisition + Landing page/AB Testing/ Conversion while Web analytics focus on Behavior /Missed Opportunities + Conversions.

Viral Video Checklist (Storytelling) by UC Berkeley Extension

Viral Video Checklist (Storytelling) by UC Berkeley Extension

Facebook and Instagram have also been dominating video consumption with more than 500 million users watching Video on Facebook each day. 

How to increase the "sharability" of videos for more exposure?

Here are some traits of storytelling that ignites an emotion/facebook like/engagement of audiences which would increase exposure and viewership.  There's a reason Facebook decided to choose these emotion engagements buttons

How to increase traffic to your Youtube channel? How do you get recommended more by Youtube Suggestion? (38%) What is CTR Click Thru Rate and Watch time?

How to increase traffic to your Youtube channel? How do you increase reach/exposure by Youtube Recommendation? 

So 38% of my traffic is coming from "Youtube recommendation" according to my Youtube Analytics.  I decided to make some changes to see if I can improve that.  So according to Youtube Analytics, to increase the chance of Youtube Suggesting my content, I need to increase my CTR (Click-Thru Rate) and watch time.  But first, let's go thru some of the terms and what it means.

My Youtube Analytics data

What is Youtube suggestion?  Here's an example of "Youtube Recommend on Homepage"

Ask: Do Copywriters need to learn Adobe Illustrator or Photoshop?

Ask: Do Copywriters need to learn Adobe Illustrator or Photoshop? 

Ask: Is learning Adobe Illustrator or Adobe Photoshop

important for someone going into copywriting either at an agency or a freelancer after graduation?

Answer: Yes or other image editing skills such as Canva, Illustrator, Photoshop, etc.

Ask: What is SEO? And why does your website need it? And how has it changed?

Ask: What is SEO? And why does your website need it? 

SEO = Search Engine Optimization

is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid directly to Search Engines) search engine results.  Search engines (ex. Google, Yahoo, Bing) will crawl, measure, and rank websites based on different factors and their own algorithm.  These weight of these factors may change throughout the years due to bad players trying the game the system.

Previously, due to some players who tried keyword stuffing the website (increase the number of count of the keywords to be read by bots), buying backlinks, created content for bots instead of humans, and other ways to trick search engines, these Search Engines updated their algorithms to de-rank this Back Hot SEO websites.

Tools for AB testing and MultiVariant Testing - To Be completed

Tools for AB testing and MultiVariant Testing - 

• Optimizely https://www.optimizely.com/plans/ very common tool has both AB (essential package)  and MultiVariant (business package) 
• Google experiment
• VWO

AB testing or MultiVariant testing at a photo shoot

AB testing or MultiVariant testing at a photo shoot

I love how Zack Scriven is AB testing (sort of) his image! This is how photo shoots should be done now! Here’s what I suggest for Multivariant testing because this is not exactly AB testing or aka Split testing 

Multivariant Testing: You should have 4 pictures to choose. 

1= A (baseline); 2= A but with sunglasses; 3 = A but with that 🧢 in B; 4 = B 

AB testing: 

1 = A baseline; 2 = A with sunglasses 🕶  

So the AB testing with show whether this sunglasses and

Ask: The Difference Between a Multivariate Test and an A/B Test? Which should you use?

Ask: The Difference Between a Multivariate Test and an A/B Test? Which should you use? 

Both tests are trying to test which component you should change on your website to improve click thru rate and your funnel to your ultimate goal. 

Site visitors are bucketed into one version or the other. By tracking the way visitors interact with the page they are shown — the videos they watch, the buttons they click, or whether or not they sign up for a newsletter — you can determine which version of the page is most effective.

AB testing 

changes only “1” component at a time, such as font size, headline keyword, color of call to action button, etc.  (but not all at the same time which most makes this mistake) 

Multivariant testing 

compares a higher number of variables, and reveals more information about how these variables interact with one another. As in an A/B test, traffic to a page is split between 2 versions of the design. The purpose of a multivariate test, then, is to measure the effectiveness each design combination has on the ultimate goal. So there are more combinations in your testing but will reveal how the

50 SEO to-do checklist!

The Ultimate SEO Checklist

On-Page SEO

• Perform keyword research to find the top keywords. 
• Choose one primary keyword for your content. (or even your DOMAIN name! ex. www.BestRentalFinder.com)
• Choose three to five related keywords for your content. 
• Create a content plan for your keyword.
• Write a title that includes the primary keyword.
• Wrap the title in an H1 tag. (check your HTML)
• Write more than 300 words of body content. 
• Write original content.
• Write high-quality content.
• Write for an eighth-grade reading level.
• Add the primary keyword to create a 2-3% keyword density. 
• Use each related keyword at least once in the body copy. 
• Make your content scannable.

Why aren't your Videos being viewed?

Why aren't your Videos being viewed? 

Someone asked me today.
Question: Video Marketing is supposed to be the most effecting tool recently?! But I noticed my video isn't being viewed as must as my posts. 

My answer: My videos on my personal brand on https://www.facebook.com/EatDrinkManRuth/ are viewed 3x ~ 6x more than my FB post. So I know videos get more views.

There are many factors to why videos are getting shown/viewed. 
1. Do you have a community that wants video content from you?

2. Are your videos on your website? 

3. Where is it embedded? It is under the fold? 

4. Is it entertaining?  

5. What does the thumbnail look like? (AND so on and so on... you get my drift?)

I have 200+ videos on ww.Youtube.com/c/ABCmsRoo and those are the ones I decided that worked.  I DELETED a bunch! (so did Buzzfeed but for copyright issues, I heard)

There's a lot that goes into making videos channel (which is NOT the same as making a "successful video"). There's audience expectation from your previous work, your storytelling skills, and style, where the audience is in the lead funnel and does your video even make sense in your marketing campaign?

Conclusion: Making 2-3 videos does not make your current/new audiences want to return and watch more videos.  You have to be "consistent" in making this type of content that adds "value" to your brand.  

Example of audience demographics, behavior, devices from my Chinese Blog

Example of audience demographics from my Chinese Blog 

My Testing site http://abcmsroo.blogspot.com/

Pageview by Countries: 

Although it seems like there's no traffic from China.  I estimated from the questions and comments I get, that 30-40% are from China because they write in Simplified Chinese.  In Taiwan, Traditional Chinese is used. 

Also, my China audiences tell me they usually VPN out of the wall and mask themselves as US audience

What's the difference between Digital Marketing Analytics v.s. Web Analytics?

What's the difference between Digital Marketing Analytics v.s. Web Analytics? 

My co-working in Branding Marketing asked me a question today when I was pulling a report for her: What is the difference between Digital Marketing analytics and Web Analytics since I'm doing both for our company.

Web analytics

How is it defined? Short Answer: The goal is to analyze the Click Path or ClickStream.  Long Answer: It zooms in on the elements in the "user behavior" such as how potential customers or site visitors interact with particular elements in your marketing campaign or website. Interactions can be in the form of page views, time spent on a page, or click-through rate which give you an idea on customer/visitor behavior or Click-Stream behavior.

Softwares or tools used are Google Analytics ( used to be Urchin Software before Google bought them) and Adobe Analytics.

Marketing analytics 

How is it defined? Short Answer: The goal is to measure ROI.  Long Answer: It takes on a wider perspective than web analytics. It focuses on your marketing campaigns (such as Facebook or Instagram advertisement) and activities, multichannel attribution, marketing mix modeling, distribution of marketing efforts and the like, all within the context of discovering ROI and how effective your marketing tactics and strategies are.

Software or tools used? Since there are lots of different social media marketing platforms emerging and offline marketing campaigns that can't be tagged/streamlined, it's often executed by Analysts like me via adhoc- reporting.  I pull the data thru the platforms or API and then clean up the data in Excel or SQL (if IT dept got involved - usually startup/tech company have this covered). 

How to Set up Google Tag Manager Account

How to Set up Google Tag Manager (GTM) Account

Set up an Google Analytics Account (free). 

Click on [All Account] (see pic) 

Hover over on the 2nd icon and [Tag Manager] will show up.  click on that

Follow thru the instruction to "create your account"

It will ask you for Account Name, Container Name and what your target platform is

then you sign away on Use Policy and probably a bunch of privacy policies.  And you also accept the Data Processing Terms as required by GDPR.

Then a box pops up with your Google Tag Manager code that is should be "Copy the code below and paste it onto every page of your website."

one code is for <head>, one is for <body>

Now, your new workspace is set up on GTM Google Tag Manager like so:

How to Start Using Google Analytics with Your Blog!

How to Start Using Google Analytics with Your Blog!  

So before you start using Google Analytics (which is free if you didn't know.  Google bought Urchin Software in 2005 made it free for merchants..why? I'll let u know later)

You need to implement Google Tag for it to work correctly.  

Add Google Tag Manager To Your Blogger Blog

You can add the Google Tag Manager code to the HTML template.  (similar to Wordpress).. But there's a small catch ...

You need to change the ampersand (&) to its HTML encoded version (&amp;) 

due to strict encoding schema in Blogger template. 

To edit the HTML template of your Blogger blog, click the Template menu item in the main navigation of your blog settings, and then choose Edit HTML in the screen that is displayed.

Next, copy-paste the GTM container snippet into its rightful place just after <body>.

In the container snippet, find the following string: dl=l!='dataLayer'?'&l='+l:'';, and change the ampersand (&) to its HTML encoded counterpart (&), so that the string looks like this: dl=l!='dataLayer'?'&amp;l='+l:'';.

This needs to be done, as the template format used in Blogger has a strict encoding schema, and unescaped or non-encoded special characters such as ampersand will cause errors in the template if not fixed.