What's the difference between Digital Marketing Analytics v.s. Web Analytics?

What's the difference between Digital Marketing Analytics v.s. Web Analytics? 

My co-working in Branding Marketing asked me a question today when I was pulling a report for her: What is the difference between Digital Marketing analytics and Web Analytics since I'm doing both for our company.

Web analytics

How is it defined? Short Answer: The goal is to analyze the Click Path or ClickStream.  Long Answer: It zooms in on the elements in the "user behavior" such as how potential customers or site visitors interact with particular elements in your marketing campaign or website. Interactions can be in the form of page views, time spent on a page, or click-through rate which give you an idea on customer/visitor behavior or Click-Stream behavior.

Softwares or tools used are Google Analytics ( used to be Urchin Software before Google bought them) and Adobe Analytics.

Marketing analytics 

How is it defined? Short Answer: The goal is to measure ROI.  Long Answer: It takes on a wider perspective than web analytics. It focuses on your marketing campaigns (such as Facebook or Instagram advertisement) and activities, multichannel attribution, marketing mix modeling, distribution of marketing efforts and the like, all within the context of discovering ROI and how effective your marketing tactics and strategies are.

Software or tools used? Since there are lots of different social media marketing platforms emerging and offline marketing campaigns that can't be tagged/streamlined, it's often executed by Analysts like me via adhoc- reporting.  I pull the data thru the platforms or API and then clean up the data in Excel or SQL (if IT dept got involved - usually startup/tech company have this covered).