Ask: Do Copywriters need to learn Adobe Illustrator or Photoshop?

Ask: Do Copywriters need to learn Adobe Illustrator or Photoshop? 

Ask: Is learning Adobe Illustrator or Adobe Photoshop

important for someone going into copywriting either at an agency or a freelancer after graduation?

Answer: Yes or other image editing skills such as Canva, Illustrator, Photoshop, etc.

AB testing or MultiVariant testing at a photo shoot

AB testing or MultiVariant testing at a photo shoot

I love how Zack Scriven is AB testing (sort of) his image! This is how photo shoots should be done now! Here’s what I suggest for Multivariant testing because this is not exactly AB testing or aka Split testing 

Multivariant Testing: You should have 4 pictures to choose. 

1= A (baseline); 2= A but with sunglasses; 3 = A but with that 🧢 in B; 4 = B 

AB testing: 

1 = A baseline; 2 = A with sunglasses 🕶  

So the AB testing with show whether this sunglasses and