THE LANDING PAGE CHECKLIST THAT DRIVES CONVERSIONS

THE LANDING PAGE CHECKLIST THAT DRIVES CONVERSIONS (Taboola)

□ You’re not using your homepage as your landing page
□ Your page focuses on one deliverable
□ Your landing page does NOT have a navigation bar
□ Your landing page does NOT have links to social accounts
□ The only option for the visitor of your landing page is to continue with the
action that you want from them (sale, form fill, etc.)
□ Visitors can immediately understand your offer.
□ Your landing page does NOT have a headline that contradicts any text
from the ad or asset that inspired the visit
□ All written content on the page is valuable to the visitor and supports the
action you want from him or her (sale, form fill, etc.)
□ All images, videos and animations are valuable to the visitor
□ All images, videos and animations are relevant to the message of your
landing page

The design of your call to action (CTA) is compelling

□ Your CTA button (or buttons) is impossible to miss
□ You’ve used a contrasting color and provided ample negative space
around your CTA
□ Your CTA is repeated at multiple scroll depths
□ You’ve created an eye path to the button with arrows or another design
element pointing to your CTA
□ Your CTA is not generic, expressly reiterates the offer and
implies action
□ The CTA uses first person pronouns, action-oriented verbs or a
combination of the two
□ You’ve included a statement that overcomes objections to your CTA, like
“cancel anytime”
□ Your form is friendly and easy to complete
□ It asks only for information you need to follow-up
□ Your form uses the fewest number of fields possible
□ Your form is neatly arranged and does NOT force the visitor to
make decisions
□ Every field is clearly labeled

One or more forms of social proof are featured on the page
to increase the trust factor. This means you’ve included one or more of the following:

□ Customer testimonials
□ Reviews
□ Customer logos
□ Trust seals (safe transactions, accreditations, etc.)
□ Media features (“As seen on”)
□ Social media posts created by fans and customers
□ Privacy policy link
□ Numbers (downloads, customer count, etc.)

You’re starting with a template that’s proven to be effective,
or have an aggressive A/B testing plan in place

Why Doctors and Medical clinic should have an optimized website. Don't solely on your medical degree and medical reputation!

Why Doctors and Medical clinic should have an optimized website.  Don't solely on your medical degree and medical reputation! 

(Actual conversation) Doctor friend: Why do I need a website? Why should I invest in improving my website? As long as I'm a good doctor, patients will come.

Patients don't know it until they see it visually or through word of mouth

Me: Patients don't know why you're good. They aren't in the medical field.  How would they know you're a good surgeon or OBGYN? Your medical degree, research paper, or public speeches aren't residing on your website.  It's on your Weibo and Facebook, but scattered everywhere.

Doctor: Well, I hired an advertising agency to places some ads, it didn't work.

Me: Where are they directing the traffic? What's your landing page? Do you have Call-To-Action CTA button above the field? Does your CTA button pop?

Doctor: What's CTA?

Me: um.....here's a quick explanation example  See pic.

• Call-to-action CTA button should reside "above the fold" on landing pages for your advertising campaign
• Call-to-action CTA should visually pop out of the background color with color scheme
• There should be 2-3 CTA button on the landing page or home page
• Resource tab/page (or sometimes "Learning") page should have lots of content, such as Tutorial Youtubes, Customer Testimonials, Blogs, Podcast, Research & Report, Community Forum, Doctors public speeches, Helpful tips for beginners, Trending topics, and etc. 
• The Resource page should contain all the creative assets to enable your sales team to answer customers' doubt, concerns and questions.  This enables your sales team to sale and convert your potential customers. 

AB testing or MultiVariant testing at a photo shoot

AB testing or MultiVariant testing at a photo shoot

I love how Zack Scriven is AB testing (sort of) his image! This is how photo shoots should be done now! Here’s what I suggest for Multivariant testing because this is not exactly AB testing or aka Split testing 

Multivariant Testing: You should have 4 pictures to choose. 

1= A (baseline); 2= A but with sunglasses; 3 = A but with that 🧢 in B; 4 = B 

AB testing: 

1 = A baseline; 2 = A with sunglasses 🕶  

So the AB testing with show whether this sunglasses and

Ask: The Difference Between a Multivariate Test and an A/B Test? Which should you use?

Ask: The Difference Between a Multivariate Test and an A/B Test? Which should you use? 

Both tests are trying to test which component you should change on your website to improve click thru rate and your funnel to your ultimate goal. 

Site visitors are bucketed into one version or the other. By tracking the way visitors interact with the page they are shown — the videos they watch, the buttons they click, or whether or not they sign up for a newsletter — you can determine which version of the page is most effective.

AB testing 

changes only “1” component at a time, such as font size, headline keyword, color of call to action button, etc.  (but not all at the same time which most makes this mistake) 

Multivariant testing 

compares a higher number of variables, and reveals more information about how these variables interact with one another. As in an A/B test, traffic to a page is split between 2 versions of the design. The purpose of a multivariate test, then, is to measure the effectiveness each design combination has on the ultimate goal. So there are more combinations in your testing but will reveal how the