Why Doctors and Medical clinic should have an optimized website. Don't solely on your medical degree and medical reputation!

Why Doctors and Medical clinic should have an optimized website.  Don't solely on your medical degree and medical reputation! 

(Actual conversation) Doctor friend: Why do I need a website? Why should I invest in improving my website? As long as I'm a good doctor, patients will come.

Patients don't know it until they see it visually or through word of mouth

Me: Patients don't know why you're good. They aren't in the medical field.  How would they know you're a good surgeon or OBGYN? Your medical degree, research paper, or public speeches aren't residing on your website.  It's on your Weibo and Facebook, but scattered everywhere.

Doctor: Well, I hired an advertising agency to places some ads, it didn't work.

Me: Where are they directing the traffic? What's your landing page? Do you have Call-To-Action CTA button above the field? Does your CTA button pop?

Doctor: What's CTA?

Me: um.....here's a quick explanation example  See pic.

• Call-to-action CTA button should reside "above the fold" on landing pages for your advertising campaign
• Call-to-action CTA should visually pop out of the background color with color scheme
• There should be 2-3 CTA button on the landing page or home page
• Resource tab/page (or sometimes "Learning") page should have lots of content, such as Tutorial Youtubes, Customer Testimonials, Blogs, Podcast, Research & Report, Community Forum, Doctors public speeches, Helpful tips for beginners, Trending topics, and etc. 
• The Resource page should contain all the creative assets to enable your sales team to answer customers' doubt, concerns and questions.  This enables your sales team to sale and convert your potential customers.