Why Doctors and Medical clinic should have an optimized website. Don't solely on your medical degree and medical reputation!

Why Doctors and Medical clinic should have an optimized website.  Don't solely on your medical degree and medical reputation! 

(Actual conversation) Doctor friend: Why do I need a website? Why should I invest in improving my website? As long as I'm a good doctor, patients will come.

Patients don't know it until they see it visually or through word of mouth

Me: Patients don't know why you're good. They aren't in the medical field.  How would they know you're a good surgeon or OBGYN? Your medical degree, research paper, or public speeches aren't residing on your website.  It's on your Weibo and Facebook, but scattered everywhere.

Doctor: Well, I hired an advertising agency to places some ads, it didn't work.

Me: Where are they directing the traffic? What's your landing page? Do you have Call-To-Action CTA button above the field? Does your CTA button pop?

Doctor: What's CTA?

Me: um.....here's a quick explanation example  See pic.

• Call-to-action CTA button should reside "above the fold" on landing pages for your advertising campaign
• Call-to-action CTA should visually pop out of the background color with color scheme
• There should be 2-3 CTA button on the landing page or home page
• Resource tab/page (or sometimes "Learning") page should have lots of content, such as Tutorial Youtubes, Customer Testimonials, Blogs, Podcast, Research & Report, Community Forum, Doctors public speeches, Helpful tips for beginners, Trending topics, and etc. 
• The Resource page should contain all the creative assets to enable your sales team to answer customers' doubt, concerns and questions.  This enables your sales team to sale and convert your potential customers. 

AB testing or MultiVariant testing at a photo shoot

AB testing or MultiVariant testing at a photo shoot

I love how Zack Scriven is AB testing (sort of) his image! This is how photo shoots should be done now! Here’s what I suggest for Multivariant testing because this is not exactly AB testing or aka Split testing 

Multivariant Testing: You should have 4 pictures to choose. 

1= A (baseline); 2= A but with sunglasses; 3 = A but with that 🧢 in B; 4 = B 

AB testing: 

1 = A baseline; 2 = A with sunglasses 🕶  

So the AB testing with show whether this sunglasses and

Ask: The Difference Between a Multivariate Test and an A/B Test? Which should you use?

Ask: The Difference Between a Multivariate Test and an A/B Test? Which should you use? 

Both tests are trying to test which component you should change on your website to improve click thru rate and your funnel to your ultimate goal. 

Site visitors are bucketed into one version or the other. By tracking the way visitors interact with the page they are shown — the videos they watch, the buttons they click, or whether or not they sign up for a newsletter — you can determine which version of the page is most effective.

AB testing 

changes only “1” component at a time, such as font size, headline keyword, color of call to action button, etc.  (but not all at the same time which most makes this mistake) 

Multivariant testing 

compares a higher number of variables, and reveals more information about how these variables interact with one another. As in an A/B test, traffic to a page is split between 2 versions of the design. The purpose of a multivariate test, then, is to measure the effectiveness each design combination has on the ultimate goal. So there are more combinations in your testing but will reveal how the