Viral Video Checklist (Storytelling) by UC Berkeley Extension
Facebook and Instagram have also been dominating video consumption with more than 500 million users watching Video on Facebook each day.
How to increase the "sharability" of videos for more exposure?
Here are some traits of storytelling that ignites an emotion/facebook like/engagement of audiences which would increase exposure and viewership. There's a reason Facebook decided to choose these emotion engagements buttons
Traits of Virality of a video for social media platforms that ignite engagement
- Tell a story with beginning, middle and end. It's human nature to seek "stories" with hook/setup, meaning, and closure. That's why people pay to see films and movies.
- Challenge or Confirm people's assumption - Facebook Shock
- Inspire audiences to take action - Facebook "like/thumbs-up" "love
- Have unexpected twist - Facebook "shock"
- Make people laugh - Facebook "laugh"
- Have an underdog story - Facebook "cry" "like"
- Have a fresh point of view, even about a common thing
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