August 15, 2019

50 SEO to-do checklist!

The Ultimate SEO Checklist

On-Page SEO


  • Perform keyword research to find the top keywords. 
  • Choose one primary keyword for your content. (or even your DOMAIN name! ex. www.BestRentalFinder.com)
  • Choose three to five related keywords for your content. 
  • Create a content plan for your keyword.
  • Write a title that includes the primary keyword.
  • Wrap the title in an H1 tag. (check your HTML)
  • Write more than 300 words of body content. 
  • Write original content.
  • Write high-quality content.
  • Write for an eighth-grade reading level.
  • Add the primary keyword to create a 2-3% keyword density. 
  • Use each related keyword at least once in the body copy. 
  • Make your content scannable.
  • Wrap subheadings in an H2 tag. (check your HTML)
  • Use the primary keyword in at least one subheading.
  • Use the primary keyword in the first and last paragraph of the content.
  • Add relevant internal links using targeted anchor text. Add relevant links to high-quality sites.
  • Set outbound links to open a new page.
  • Add at least one image.
  • Add the primary keyword to the image file name. Add the primary keyword to the image title.
  • Add the primary keyword to the image alt tag. Size the image properly.
  • Write an SEO-friendly URL that includes the primary keyword. 
  • Assign relevant tags and categories (if it’s a blog post).
  • Add an optimized meta title.
  • Add an optimized meta description. 
  • Add structured data markup.
  • Add social sharing links.
  • Proofread your content.
  • Check your work.


Off-Page SEO


  • Create a strategy for attracting backlinks from high-authority websites through digital PR, original research, and guest blogger outreach.
  • When possible, include your target keyword for the page in the anchor text of links you earn.
  • Disavow links pointing to your site from low-authority websites.
  • Link to your website on all social media profiles.
  • Set up a Google My Business page.
  • Add your website to relevant business directories.
  • Make sure all of your NAP (name, address, phone number) entries are consistent.


Technical SEO


  • Create a Google Webmasters account and submit your sitemap. 
  • Create a Bing Webmasters account and submit your sitemap. 
  • Properly set up robots.txt.
  • Point all domains to the same host.
  • Utilize organized and natural site architecture. 
  • Use a responsive, mobile-friendly design. 
  • Add an SSL certificate to your site.
  • Increase the speed of your website.
  • Remove unnecessary site redirects.
  • Use canonical tags on duplicate content. Fix broken links on your site.
  • Track analytics and monitor website activity.

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