- Hootsuite hasn't had the ability to post on Linkedin yet.
- Hootsuite and Buffer are free if you only connect 3 or less social media accounts. You will have to pay if you connect 4 social media accounts
- (I'm using my own personal brands ad demo. )
April 8, 2020
How to post simultaneously on multiple social media accounts via Hootsuite & Buffer
This is how I post simultaneously on all social media accounts.
March 31, 2020
How I manage Youtube, Facebook, Instagram and Twitter accounts via Hootsuite
Here's an example of my own brand (I can't use my employer's)
https://youtu.be/4SHCVCskFZg (
On Hootsuite: This is how I monitor and reply FB, IG, Youtube and Twitter on my personal brand. I can only use 3 accounts for free on my personal brand. On the business account, I can add up to 8 accounts which will include Twitter.
Hope this clarifies things.
February 24, 2020
44 Hashtags for Your March 2020 Social Media Calendar content
44 Hashtags for Your March 2020 Social Media Calendar content
MarketingDirectors 📣 If you haven't started planning for March 2020 Social Media Calendar #hastags content, you should start now! Here are 44 #hashtags for March 2020 (which is also #WomensHistoryMonth):- March 1 – #PeanutButterLoversDay
- March 2 – #ReadAcrossAmerica
- March 3 – #WorldWildlifeDay
- March 4 – #NationalGrammarDay
- March 6 – #EmployeeAppreciationDay
- March 6 – #DentistsDay
- March 6 – #NationalDayOfUnplugging
- March 6 – #SalespersonDay
- March 7 – #NationalBeHeardDay
- March 7 – #NationalCerealDay
- March 8 – #NationalProofreadingDay
- March 8 – Daylight Savings #DaylightSavings
- March 9 – National Napping Day #NationalNappingDay
- March 10 – National Pancake Day #NationalPancakeDay
February 15, 2020
Referral Traffic strategy for Medical Clinics / get in other's directory or Find a provider list / SEO traffic /
Improving Medical Clinic's website SEO with inbound links from directory list of your partners
Make sure your clinic website is included in “find a provider” directory in your affiliates, partners, medical 🏥 device or tools 🛠 providers website.You will get：
🌱 referral traffic
🌱Inbound link
🌱Improves SEO ranking / Off Page SEO
👉 #5minKaizenRuth for more tips
#healthcare #referrals #medicaldevice #emsculpt #emsella
February 13, 2020
SEO keywords / User Query on Google, Yahoo, Bing for OBGYN, Asthetics & MedSpa in Irvine
Top 250 keywords important to our SEO ranking Capri Medical Group (ex #8 "almi femshot irvine" ) |
February 4, 2020
THE LANDING PAGE CHECKLIST THAT DRIVES CONVERSIONS
THE LANDING PAGE CHECKLIST THAT DRIVES CONVERSIONS (Taboola)
□ You’re not using your homepage as your landing page□ Your page focuses on one deliverable
□ Your landing page does NOT have a navigation bar
□ Your landing page does NOT have links to social accounts
□ The only option for the visitor of your landing page is to continue with the
action that you want from them (sale, form fill, etc.)
□ Visitors can immediately understand your offer.
□ Your landing page does NOT have a headline that contradicts any text
from the ad or asset that inspired the visit
□ All written content on the page is valuable to the visitor and supports the
action you want from him or her (sale, form fill, etc.)
□ All images, videos and animations are valuable to the visitor
□ All images, videos and animations are relevant to the message of your
landing page
The design of your call to action (CTA) is compelling
□ Your CTA button (or buttons) is impossible to miss□ You’ve used a contrasting color and provided ample negative space
around your CTA
□ Your CTA is repeated at multiple scroll depths
□ You’ve created an eye path to the button with arrows or another design
element pointing to your CTA
□ Your CTA is not generic, expressly reiterates the offer and
implies action
□ The CTA uses first person pronouns, action-oriented verbs or a
combination of the two
□ You’ve included a statement that overcomes objections to your CTA, like
“cancel anytime”
□ Your form is friendly and easy to complete
□ It asks only for information you need to follow-up
□ Your form uses the fewest number of fields possible
□ Your form is neatly arranged and does NOT force the visitor to
make decisions
□ Every field is clearly labeled
One or more forms of social proof are featured on the page
to increase the trust factor. This means you’ve included one or more of the following:
□ Customer testimonials□ Reviews
□ Customer logos
□ Trust seals (safe transactions, accreditations, etc.)
□ Media features (“As seen on”)
□ Social media posts created by fans and customers
□ Privacy policy link
□ Numbers (downloads, customer count, etc.)
You’re starting with a template that’s proven to be effective,
or have an aggressive A/B testing plan in place
February 3, 2020
Why Doctors and Medical clinic should have an optimized website. Don't solely on your medical degree and medical reputation!
Why Doctors and Medical clinic should have an optimized website. Don't solely on your medical degree and medical reputation!
(Actual conversation) Doctor friend: Why do I need a website? Why should I invest in improving my website? As long as I'm a good doctor, patients will come.
Patients don't know it until they see it visually or through word of mouth
Me: Patients don't know why you're good. They aren't in the medical field. How would they know you're a good surgeon or OBGYN? Your medical degree, research paper, or public speeches aren't residing on your website. It's on your Weibo and Facebook, but scattered everywhere.
Doctor: Well, I hired an advertising agency to places some ads, it didn't work.
Me: Where are they directing the traffic? What's your landing page? Do you have Call-To-Action CTA button above the field? Does your CTA button pop?
Doctor: What's CTA?
Me: um.....here's a quick explanation example See pic.
- Call-to-action CTA button should reside "above the fold" on landing pages for your advertising campaign
- Call-to-action CTA should visually pop out of the background color with color scheme
- There should be 2-3 CTA button on the landing page or home page
- Resource tab/page (or sometimes "Learning") page should have lots of content, such as Tutorial Youtubes, Customer Testimonials, Blogs, Podcast, Research & Report, Community Forum, Doctors public speeches, Helpful tips for beginners, Trending topics, and etc.
- The Resource page should contain all the creative assets to enable your sales team to answer customers' doubt, concerns and questions. This enables your sales team to sale and convert your potential customers.
February 2, 2020
Social Media Checklist
Social Media Basics Checklist! 6 things you can do right now!
1. Pick your primary social channel so all your other channels point to it if you don't have a website.2. Complete your profiles:
Make your business easier to find in search results with a fully developed profile.
3. Follow other businesses, brands, and prospects:
Don’t be an island on social - be an active participant and get inspired on how to create content s by following other influencers that resonate with you.
4. Define your content strategy:
What's your Point of View? Who's your target audience?
5. Assemble your content calendar
Plan & schedule your content in advance to ensure daily post and important dates. I use @buffer for this
6. Engage with others
Remember that social media is a conversation - take the time to reach out & connect with followers & potential new fans regularly.
Social Media Game Plan for 4 stages: awareness, consideration intent, conversion
Social Media Action Plan Worksheet for 4 stages: awareness, consideration intent, conversion
https://drive.google.com/file/d/19-EDnz3vFa2S8NFtVirVi0YOf7z_HbWB/view?usp=sharing
Social Media Audit & Reporting Template by Social Sprout
How to Perform a Social Media Audit?
What’s the best way to plan for the future? By looking at the past. We consistently hear that our audiences are looking for ways to analyze past social performance, so here's a step-by-step on how to do it yourself and created this template to help.If you get lost on how to pull and input your own social data then check out our blog post on performing a social media audit.
https://docs.google.com/spreadsheets/d/1Ua8QGH2JYkB3qOddE0UToBgAcj8_qIKT5y9bdrIGlqY/edit?usp=sharing
November 19, 2019
Why Linkedin Video is the place to be right now 2019!
If you're not creating on LinkedIn you're losing money. 💰💰💰
Seriously, there are so many reasons why LinkedIn video is the place to be right now.
• Less than 1% of users post content, so now is the time to cement yourself.
• LinkedIn as a platform garners 9 Billion impressions weekly.
There are also non-tangibles that go alongside this like going to a meeting and being told that they already feel like they know me because of all the content I post.
✅ Decision makers are on this platform.
✅ There is a lot of money on this platform.
Take advantage of the attention while you can. If you need help creating send me a DM.
Two things for you to do right now to grow your personal brand on LinkedIn
Two things for you to do right now easily to grow your personal brand on LinkedIn
1. Show up 🌻(engage, post, share your story good or bad, record video, etc.) 2. Stand out🙋♀️🙋♂️ (share your niche, be the real you, offer value proposition, prove your skills, show your knowledge/personality/opinion, etc.). Focus on those two large buckets and you’ll start seeing higher engagement/ increased metrics. In time, you’ll notice your exposure widen and network deepen. P.s. I used @apple @clips app to make this video. P.p.s If you’re an creator in OC or LA, drop me a PM. Love to connect. #videomarketing #linkedincreators #linkedlnmarketing #contentmarketer #youtubers #contentcreators #influencermarketing #contentmarketing #creator
November 12, 2019
How to generate your SCAN CODE for Linkedin vs. Facebook
How-To add 📥new connections📥 quickly on Linkedin vs. Facebook :
5minKaizenRuth 5分鐘改善小如 👈 click here for more vids 🍓 I was fumbling around yesterday adding 10 new connections on LinkedIn and Facebook. And I just realized the SCAN CODE for Facebook is NOT on the Facebook main app. It’s on the Facebook MESSENGER app! I just realized this yesterday...So if you want to look LinkedIn savvy, check out this 30 second videoAugust 27, 2019
Google Analytics Assessment test 1
Google Analytics Assessment test 1
I got 93%! Since I had some experience with GA and done a lot of ad-hoc reporting, this test wasn't that hard (especially with the Tutorial videos). Some of the questions weren't discussed in the videos, but you can look it up.
Ask: What is web analytics vs. marketing analytics?
Ask: What is web analytics vs. marketing analytics?
In marketing, we have the concept of a purchase/sales/click funnel. There are different stages within the funnel that describe customer interactions. A basic purchase funnel includes the following steps:
August 23, 2019
Viral Video Checklist (Storytelling) by UC Berkeley Extension
Viral Video Checklist (Storytelling) by UC Berkeley Extension
Facebook and Instagram have also been dominating video consumption with more than 500 million users watching Video on Facebook each day.
How to increase the "sharability" of videos for more exposure?
Here are some traits of storytelling that ignites an emotion/facebook like/engagement of audiences which would increase exposure and viewership. There's a reason Facebook decided to choose these emotion engagements buttons
August 21, 2019
How to increase traffic to your Youtube channel? How do you get recommended more by Youtube Suggestion? (38%) What is CTR Click Thru Rate and Watch time?
How to increase traffic to your Youtube channel? How do you increase reach/exposure by Youtube Recommendation?
So 38% of my traffic is coming from "Youtube recommendation" according to my Youtube Analytics. I decided to make some changes to see if I can improve that. So according to Youtube Analytics, to increase the chance of Youtube Suggesting my content, I need to increase my CTR (Click-Thru Rate) and watch time. But first, let's go thru some of the terms and what it means. |
| My Youtube Analytics data |
What is Youtube suggestion? Here's an example of "Youtube Recommend on Homepage"
August 16, 2019
Ask: Do Copywriters need to learn Adobe Illustrator or Photoshop?
Ask: Do Copywriters need to learn Adobe Illustrator or Photoshop?
Ask: Is learning Adobe Illustrator or Adobe Photoshop
important for someone going into copywriting either at an agency or a freelancer after graduation?
Answer: Yes or other image editing skills such as Canva, Illustrator, Photoshop, etc.
August 15, 2019
Ask: What is SEO? And why does your website need it? And how has it changed?
Ask: What is SEO? And why does your website need it?
SEO = Search Engine Optimization
is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid directly to Search Engines) search engine results. Search engines (ex. Google, Yahoo, Bing) will crawl, measure, and rank websites based on different factors and their own algorithm. These weight of these factors may change throughout the years due to bad players trying the game the system.
Previously, due to some players who tried keyword stuffing the website (increase the number of count of the keywords to be read by bots), buying backlinks, created content for bots instead of humans, and other ways to trick search engines, these Search Engines updated their algorithms to de-rank this Back Hot SEO websites.
Tools for AB testing and MultiVariant Testing - To Be completed
Tools for AB testing and MultiVariant Testing -
- Optimizely https://www.optimizely.com/plans/ very common tool has both AB (essential package) and MultiVariant (business package)
- Google experiment
- VWO
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