February 2, 2020

Social Media Checklist

Social Media Basics Checklist! 6 things you can do right now! 

1. Pick your primary social channel so all your other channels point to it if you don't have a website.
2. Complete your profiles:
 Make your business easier to find in search results with a fully developed profile.
3. Follow other businesses, brands, and prospects:
 Don’t be an island on social - be an active participant and get inspired on how to create content s by following other influencers that resonate with you.
4. Define your content strategy:
What's your Point of View? Who's your target audience?
5. Assemble your content calendar
Plan & schedule your content in advance to ensure daily post and important dates. I use @buffer for this
6. Engage with others
 Remember that social media is a conversation - take the time to reach out & connect with followers & potential new fans regularly.


Social Media Game Plan for 4 stages: awareness, consideration intent, conversion

Social Media Action Plan Worksheet for 4 stages: awareness, consideration intent, conversion

https://drive.google.com/file/d/19-EDnz3vFa2S8NFtVirVi0YOf7z_HbWB/view?usp=sharing

Social Media Audit & Reporting Template by Social Sprout

How to Perform a Social Media Audit? 

What’s the best way to plan for the future? By looking at the past. We consistently hear that our audiences are looking for ways to analyze past social performance, so here's a step-by-step on how to do it yourself and created this template to help.

If you get lost on how to pull and input your own social data then check out our blog post on performing a social media audit.

https://docs.google.com/spreadsheets/d/1Ua8QGH2JYkB3qOddE0UToBgAcj8_qIKT5y9bdrIGlqY/edit?usp=sharing

November 19, 2019

Why Linkedin Video is the place to be right now 2019!

If you're not creating on LinkedIn you're losing money. 💰💰💰 Seriously, there are so many reasons why LinkedIn video is the place to be right now. • Less than 1% of users post content, so now is the time to cement yourself. • LinkedIn as a platform garners 9 Billion impressions weekly. There are also non-tangibles that go alongside this like going to a meeting and being told that they already feel like they know me because of all the content I post. ✅ Decision makers are on this platform. ✅ There is a lot of money on this platform. Take advantage of the attention while you can. If you need help creating send me a DM.

Two things for you to do right now to grow your personal brand on LinkedIn


Two things for you to do right now easily to grow your on
1. Show up 🌻(engage, post, share your story good or bad, record video, etc.) 2. Stand out🙋‍♀️🙋‍♂️ (share your niche, be the real you, offer value proposition, prove your skills, show your knowledge/personality/opinion, etc.). Focus on those two large buckets and you’ll start seeing higher engagement/ increased metrics. In time, you’ll notice your exposure widen and network deepen. P.s. I used @apple @clips app to make this video. P.p.s If you’re an creator in OC or LA, drop me a PM. Love to connect.




November 12, 2019

How to generate your SCAN CODE for Linkedin vs. Facebook


How-To add 📥new connections📥 quickly on hashtagLinkedin vs. hashtagFacebook :

hashtag5minKaizenRuth hashtag5分鐘改善小如 👈 click here for more vids 🍓 I was fumbling around yesterday adding 10 new connections on LinkedIn and Facebook. And I just realized the SCAN CODE for Facebook is NOT on the Facebook main app. It’s on the Facebook MESSENGER app! I just realized this yesterday...So if you want to look LinkedIn savvy, check out this 30 second video

August 27, 2019

Google Analytics Assessment test 1

Google Analytics Assessment test 1 

I got 93%!  Since I had some experience with GA and done a lot of ad-hoc reporting, this test wasn't that hard (especially with the Tutorial videos).  Some of the questions weren't discussed in the videos, but you can look it up.